Agentforce 360 Selected by FIFA to Power World Cup Logistical Operations
FIFA will deploy Agentforce 360 to manage data tracking, workforce communication, and fan engagement for the 2026 and 2027 World Cup tournaments. FIFA has selected enterprise software provider Salesforce as an official tournament supporter to manage data infrastructure, staff communications, and spectator coordination for its upcoming global football competitions. Under the multiyear agreement, the sports…
